U.K. plant-based egg maker Crackd said Friday that its "No-Egg Egg" product will head to grocery shelves in the U.S. later this year.
The product will be featured at next month's Natural Products Expo West in Anaheim, California; U.S. production — and a debut in American stores — could begin as soon as the second quarter of the year.
The announcement comes amid a record spike in egg prices in the U.S. Crackd said that the company's pourable pouches that are equivalent to seven eggs and are versatile enough to be used in food production processes.
"We are so excited to bring this beloved U.K. brand to American consumers," Jonathan Traub, president of Plant Heads Inc. U.S., said in the announcement. "Because the egg industry shortage is expected to continue at least through 2025, we think this is the perfect opportunity to provide a versatile, delicious — and available — answer for barren egg shelves and soaring prices in supermarkets."
