PURCHASE, N.Y. — The Fourth of July is the quintessential American holiday, filled with flags, fireworks, baseball and hot dogs.
According to the National Hot Dog & Sausage Council, Americans will consume over 150 million hot dogs on July 4 alone, enough to stretch from Washington, D.C., to Los Angeles more than five times. With Pepsi sales heating up ahead of July 4, the brand is bringing even more red, white and blue to the party by showing the entire country that hot dogs go "Better With Pepsi."
Pepsi, with help from Culinary Institute of America Consulting, has completely reimagined what condiments can be for America's favorite summer food, unveiling Pepsi "Colachup," the world's first Pepsi-infused condiment. Pepsi is so confident that hot dogs are better with Pepsi, the brand is taking hot dog enjoyment to the next level with Pepsi Colachup, giving fans the chance to add even more of the iconic sweet, citrusy taste of a crisp, refreshing Pepsi-Cola directly onto their hot dog.
"The concept is both simple and creative. The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog," said David Kamen, director of client experience for CIA Consulting. "It's a whole new way to enjoy two American classics."
On July 4, Pepsi is teaming up with the Detroit Tigers, Minnesota Twins, Arizona Diamondbacks and New York Yankees for exclusive in-stadium sampling during the team's home games. Hot dog enthusiasts who want to be the first to try Pepsi Colachup can look for the sampling carts at these stadium locations:
- Chase Field, Phoenix, AZ; Section 130/131
- Yankee Stadium, Bronx, NY; Pepsi Lounge (Pepsi Lounge Ticket Required)
- Target Field, Minneapolis, MN; Section 113
- Comerica Park, Detroit, MI; Section 139
"Pepsi has long been part of American culture and its cool crisp taste has been a favorite beverage choice for generations of Americans. We have always known that hot dogs taste better with Pepsi, and now the experts think so too," said Jenny Danzi, senior director, Pepsi. "We're thrilled to elevate this unparalleled pairing and build off our BetterWithPepsi campaigns of past summers, when we proved that pizza and burgers go BetterWithPepsi. We invented Pepsi Colachup to reinforce just how well hot dogs and Pepsi go together – an unapologetically mouthwatering creation that seamlessly merges a condiment with the ultimate hot dog pairing beverage, delivering a unified taste experience."
Fans who can't make it to the ballpark can still experience the joy of Pepsi with a hot dog. All weekend long through July 4, consumers who purchase a hot dog (or dogs) with a Pepsi at any food service or retail location can get the Pepsi comped by texting "FREEPEPSI" to 81234 and uploading the receipt that clearly shows a hot dog and a Pepsi purchase to get reimbursed the cost of a 20oz Pepsi product, via PayPal, Venmo or Digital Retailer Gift Card.