DUBLIN, Calif. — U.S. farmer-owned butter brand Challenge Butter and Lawry's are introducing a new butter-based, seasoned "Snack Spread" variety that will deliver a unique flavor and added zing for consumers to enjoy with each bite.
Challenge Butter Snack Spread Lawry's Seasoned Salt is a combination of freshly churned Challenge Butter and the iconic Lawry's signature blend of salt, herbs and spices. For the first time ever, consumers can easily spread, top and drizzle Lawry's Seasoned Salt on their favorite foods through this delicious Challenge Butter Snack Spread.
"Our Butter Snack Spread line is designed to bring more flavor to our consumers so we are thrilled to add Lawry's, a family favorite kitchen staple to our latest offering," said Michael Burdeny, president of Challenge Dairy Products Inc. "Challenge and Lawry's products have been loved for generations and we predict fans of both will be ecstatic to easily elevate their snacks and meals with this new versatile butter."
Challenge Butter Snack Spreads line launched in early 2022 to much fanfare with Progressive Grocer selecting them as a "Best New Product of 2022." Additionally, Challenge Dairy Products, Inc., was selected by Progressive Grocer as a "Category Captain'' for reinvigorating and pushing the boundaries of the category with its new Snack Spreads.
Challenge Butter Snack Spread Lawry's Seasoned Salt is hitting shelves alongside a new dessert flavor: Lemon. This new sweet addition will satisfy lemon dessert lover cravings with the perfect balance of tart and sweetness blended with fresh buttery goodness. These new flavors join Chocolate, Vanilla Fudge, Salted Caramel as well as Everything and Garlic Parmesan with Herbs.
Challenge Butter Snack Spreads are available in 6.5 oz tubs with a SRP of $3.99 in select retailers nationwide including Walmart, Albertsons, Meijer, HEB, and Raley's, among others.