Pillsbury Launches New Frosting Offerings

The company announced coffee-flavored frosting and a new "Funfetti" product.

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Pillsbury Baking/PR Newswire

CHICAGO β€” Pillsbury Baking is giving consumers what they want: more frosting options.

With multiple exciting frosting innovations, there is something new for everyone in the family. Pillsbury Baking is bringing variety by launching new coffeehouse flavors for the traditionalists: Creamy Supreme Coffee Frosting and Creamy Supreme Caramel Latte Frosting. The Fun & Only Funfetti, is debuting the next installment in their popular sprinkle shapes line with Dinosaur Vanilla Frosting and S'mores Fluffy Graham Flavored Frosting for the kids in the family (or kids at heart). The brand is also releasing re-designed Ready-to-Use Frosting Bags available in three flavors: Vanilla, Chocolate Fudge and Cream Cheese for the decorator of the family. All these frosting offerings will be first available at Walmart stores nationwide starting March 1.

"For over 100 years, Pillsbury Baking has been inviting families to share in the joy of baking delicious treats together at home with trending cakes and frostings," said Dan Anglemyer, chief operations officer at Hometown Food Company. "With inflation and recessionary spending on everyone's mind, we're pleased to be able to offer affordable and exciting options that give store or bakery bought cakes a run for the money! We hope everyone enjoys these fun new frostings that are on-shelf now."

Pillsbury Baking Coffee Flavored Frostings:

  • Creamy Supreme Coffee Frosting: a deliciously creamy and smooth coffee and cream flavor that pairs well with chocolate cake
  • Creamy Supreme Caramel Latte Frosting: sweet and creamy espresso notes with a buttery finish that pairs well with yellow cake 

Funfetti Frostings:

  • Dinosaur Vanilla Frosting: Traditional vanilla frosting with green, orange and blue colored dinosaur sprinkles
  • S'mores Fluffy Graham Flavored Frosting: Fluffy whipped graham flavored frosting with chocolate sprinkles

Ready-to-Use Frosting Bags (One bag frosts 24 cupcakes with a built-in star tip):

  • Vanilla
  • Chocolate Fudge
  • Cream Cheese

The new Pillsbury Baking and Funfetti Frostings are now available in the baking aisles nationwide. The frostings retail for $3.50 to $5 each.

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