ENGLEWOOD CLIFFS, N.J., May 22, 2018 /PRNewswire/ -- This summer, Breyers is adding the claim "Partnering with American farmers — 100% Grade A Milk & Cream" to its packaged ice cream as part of its ongoing pledge to source only the highest quality ingredients and support the livelihood of American farmers.
"At Breyers, it's simple. We care about the ingredients that make our ice cream great," said Russel Lilly, Marketing Director of Breyers. "We want everyone who enjoys Breyers ice cream to know that it not only tastes great, but is always made with high-quality ingredients. This new 100% Grade A claim will help people to rest assured that choosing Breyers is choosing quality. This continued commitment to quality is what has made Breyers a family favorite for more than 150 years."
Additionally, as part of its sustainable sourcing efforts, Breyers is contributing to a fund that will partner with the Dairy Farmers of America on initiatives to support cost savings and environmental sustainability on dairy farms. The Dairy Farmers of America organization is owned by more than 8,000 family farms across the United States.
"This partnership will support innovation that can positively benefit our dairy farmer members and support their efforts on animal care and environmental sustainability," said David Darr, President of Farm Services and Vice President of Sustainability. "We are proud to work with Breyers to collaboratively partner on sustainability initiatives for our member farms."