Ocean Spray Cranberries Taps Former Coca-Cola Exec as New Chief Commercial Officer

Celina Li previously ran Coca-Cola's Water portfolio.


LAKEVILLE, MA — Ocean Spray Cranberries, Inc. announced June 17 that it has named Celina Li to its senior leadership team as chief commercial officer and general manager, International & Ingredients. In this role, Li will lead Ocean Spray branded products outside of the U.S., as well as the agricultural cooperative's business-to-business global ingredients business. She will have oversight and management of the profit and loss (P&L) for these critical business divisions to continue driving international growth and expansion for Ocean Spray.

LiLi"Celina is a deeply experienced executive that has accelerated global consumer businesses through transformative strategy, category expansion, brand modernization, breakthrough innovation and geographic expansion. She brings an established track record of market-leading growth, which will be instrumental in guiding our global teams and executing strategy," said Tom Hayes, President and CEO.

Li comes to Ocean Spray from The Coca-Cola Company, where she served as Vice President & General Manager of Water, leading its multi-billion-dollar water portfolio (across DASANI, smartwater, and sparkling waters). Previously she served as the Vice President of Strategy & Insights, Coca-Cola Canada, and Group Director, vitaminwater.

"I'm honored to join Ocean Spray, a truly purpose-driven cooperative, and help realize the incredible potential to further expand our global footprint. We're going to reach new geographies, serve new consumers, bring innovative, nutritious products to families around the world, and build a sustainable growth platform for our more than 700 family-owned farms and future generations to come." Li noted.

Prior to Coca-Cola, Li was Global Director Stella Artois & Beyond Beer at Anheuser-Busch Inbev, held Gillette & Venus brand management roles at Procter & Gamble, and advised leading corporations and private equity firms on strategy and acquisitions with Bain & Co. Li earned a MBA from Harvard Business School and a master's degree and bachelor's degree from Shanghai Jiaotong University.