Private-Label Food Market Set to Grow by $20B

The addition of varying premium products is helping to drive consumer acceptance.

Kirkland Chips

Global research company Technavio recently unveiled a report indicating that the private-label food and beverage market is poised to grow by $20.4 billion during 2019-2023, progressing at a compounded annual growth rate of three percent during this period. Factors driving this growth include:

  • The premiumization of private-label food and beverage products. This includes vendors like Whole Foods providing premium seafood products under its Whole Catch label.
  • The expansion of private-label brands into specialty products.
  • Various grocery retailers are targeting consumers of varying income levels by providing economical products along with luxury goods.


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