McDonald's USA and Keurig Dr Pepper today announced a long-term master licensing and distribution agreement for McCafé packaged coffee in the U.S. This new partnership represents the next chapter in the McCafé packaged coffee business that launched with Kraft Heinz in 2014.
Under the agreement, KDP will continue to be the exclusive manufacturer of McCafé K-Cup® pods in the U.S. KDP will also take on responsibility for coffee sourcing, distribution and marketing of the McCafé brand in K-Cup® pods and bagged and canned coffee formats in all classes of trade, including retail and e-commerce, beginning in the second half of 2020. With this partnership, McCafé will continue to be marketed alongside KDP's market leading single-serve brewing systems in addition to in the coffee aisle.
McDonald's, Kraft Heinz and Keurig Dr Pepper will work together to ensure a smooth transition in the second half of 2020. Customers will be able to continue to enjoy the McCafé experience at home with the quality, convenience and value they have come to expect.
McDonald's and KDP share a commitment to sustainably sourcing 100 percent of coffee by 2020, and both are members of the Sustainable Coffee Challenge, a group of global stakeholders aiming to make coffee the world's first sustainable commodity. In addition, KDP has committed to responsibly source its brewers and make all K-Cups® pods recyclable in the U.S. by the end of 2020.