Wisconsin Dairy Generates $45.6B Impact

Wisconsin crafts more varieties, types and styles of cheese than anywhere on earth and holds a 48 percent share of the nation's specialty cheese category.

Cheese

The overall economic impact of Wisconsin's dairy industry is bigger than ever, according to new research conducted by the University of Wisconsin—Madison.

Dairy continues to lead Wisconsin agriculture, the new report shows, generating nearly half of Wisconsin's annual industrial agricultural revenue – and represents 16.4 percent of the state's total. Despite recent milk price challenges, the report shows dairy continues to make a significant impact on local Wisconsin communities.

The report is based on the most recent data available (2017) and updates research conducted every five years by UW—Madison under the direction of Professor Steven Dellerat the Department of Agricultural and Applied Economics and Extension's Center for Community Economic Development. Total agricultural economic impact grew from $88.3 billion to $104.8 billion with dairy's impact growing to $45.6 billion.

"To put this in perspective, dairy's economic impact is twice that of another key growing industry, Wisconsin tourism. It also shows dairy is Wisconsin's signature industry and is central to our state's identity," says Deller.

The report shows that from farmers' milk 154,000 Wisconsin jobs are created and $1.26 billion in state and local taxes are generated. Every dollar generated by Wisconsin's dairy industry generates another $1.73 in additional revenue for the state, according to the report.

"This report reflects the importance of cheese and dairy in our state and is why we are America's Dairyland," says Dairy Farmers of Wisconsin CEO Chad Vincent. Additionally, the report identifies foreign export markets as a primary source of new growth for Wisconsin agriculture. As a state, Wisconsin exported over $2.5 billion in agriculture products last year with dairy products as the second-largest contributor at $451 million.

"Consumers from around the world need and want protein in their diet. With Wisconsin's abundance of protein-rich dairy products, it's easy to see why we are an international leader in the dairy industry," said Secretary-designee Brad Pfaff of the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). 

Additional key findings from the report include:

  • Dairy generates 43.5 percent of the state's total agriculture activity.
  • Dairy, combining both on-farm and dairy processing, contributes $45.6 billion to industrial revenues (7.1 percent of the state total), 157,100 jobs (4.2 percent), $9.0 billion to labor income (4.5 percent) and $15.1 billion to total income (4.7 percent).
  • Dairy processing accounts for roughly two-thirds of dairy's total contribution.
  • 90 percent of Wisconsin milk is devoted to cheesemaking while the remaining is deployed to butter, ice cream and cultured products such as yogurt, cottage cheese and kefir.

Wisconsin's dairy heritage dates back generations and is rooted in European traditions. Wisconsin crafts more varieties, types and styles of cheese than anywhere else on earth and holds a 48 percent share of the nation's specialty cheese category.

To see the full report and access media assets including B Roll package with interviews, visit WisconsinDairy.org/impact.

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