Chicago-based RXBar, which was acquired by Kellogg for $600 million in 2017, announced earlier this week that it will be laying off about 40 employees. It’s speculated that these cuts represent about 20 percent of the company’s total headcount.
The protein bar maker was founded in 2013 and at one point employed more than 200 people. RXBar, which markets the simplicity of its product's ingredients, released statements indicating that the company is still financially healthy, but taking part in “reorganization” efforts. Contributing to some of the suspected strain on company resources is the recent launch of single-serving packets of flavored almond and peanut butters.