MISSISSAUGA, ON, Oct. 22, 2018 (PRNewswire) — Maple Leaf Foods this week announced the closing of its acquisition of two poultry plants and associated supply from Cericola Farms, a privately held company. Located in Bradford, Ontario and Drummondville, Quebec, the two plants collectively process approximately 32 million kg of chicken annually.
Maple Leaf has also secured 100 percent of the processed chicken volume from Cericola's primary processing plant located in Schomberg, Ontario, and holds an option to acquire this asset and associated plant supply in three years.
Cericola specializes in air-chilled processing of antibiotic free and animal by-product free ("AABF") and organic poultry products. This acquisition provides Maple Leaf Foods with additional supply and value-added processing capability to advance its leadership in higher value categories. Maple Leaf Foods has transitioned most of its flagship Maple Leaf Prime chicken brand to Prime RWA, where the Canadian market is growing at approximately 25% annually. Chicken is the most consumed and fastest growing meat protein segment in North America.
About Maple Leaf Foods
Maple Leaf Foods Inc. is a leading consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders® Country Naturals®, Mina®, SWIFT®, Lightlife TM and Field Roast Grain Meat Co.TM. The Company employs approximately 11,500 people and does business in Canada, the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).