Diageo

7 Actions Distributors Need to Take Now

7 Actions Distributors Need to Take Now

Fortune favors the bold, and in order to get through this crisis, distributors must take decisive action. This new industry playbook gives you the seven actions distributors need to take to move their companies in the right direction.

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Diageo Acquires Hard Seltzer Brand Lone River Ranch Water

Diageo has acquired Far West Spirits LLC, who operates under its flagship Lone River Ranch Water brand.

Diageo Announces Major Sustainability Goals for 2030

The spirits maker aims to have net-zero carbon emissions, reduce water consumption and use 100% recycled content in plastic packaging.

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Guinness Launches Non-Alcoholic of Iconic Stout

Four years in the making, Guinness 0.0 will initially roll out to Great Britain and Ireland, and then more markets in 2021.

Aviation Gin Ryan Reynolds

Diageo to Acquire Ryan Reynolds' Aviation Gin, Davos Brands

The purchase price for the actor-backed gin and other Davos brands is up to $610 million, depending on performance-based considerations.

Diageo Paper Based Spirits Bottlea

Diageo, Unilever & PepsiCo Partner on Paper Bottles

Made entirely of sourced wood, the bottle will debut with Johnnie Walker in early 2021.

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Seagram's 7 Bottles Going 100% Plastic

Diegeo North America's iconic Seagram's 7 Crown bottles will be completely made from recycled plastic going forward.

Diegeo to Have New NA President on July 1

Former Reynolds American CEO Debra Crew will take over the spirits maker's North America leadership this summer.