Second Nature Brands LLC, a portfolio of premium and better-for-you snacks and treats brands, announced it has entered into a definitive agreement to acquire the Voortman cookie brand from the J.M. Smucker Co. in an all-cash transaction.
Voortman is a manufacturer and marketer of growing, category-leading zero-sugar cookies and wafer cookies sold across the U.S. and Canada under the Voortman Bakery brand. The transaction includes all Voortman trademarks and its leased manufacturing facility in Burlington, Ontario. In addition, approximately 300 employees will transition with the business.
A portfolio company of CapVest Partners LLP, Second Nature Brands is headquartered in Michigan and owns a growing portfolio of leading brands, including Kar's Nuts, Second Nature Snacks, Sahale Snacks, Sanders, and Brownie Brittle.
With combined annual sales of over $500 million, Second Nature Brands' acquisition of Voortman adds significant size and scale to its portfolio. The acquisition follows Second Nature Brands' purchase of Sahale Snacks in September 2023 and Brownie Brittle in December 2022, further growing its platform of leading brands in better snacks and treats and better positioning the company in the specialty cookies category in Canada.
The transaction is anticipated to close in the third quarter of Smucker's current fiscal year ending April 30, subject to customary closing conditions.
