Davis Food & Drug, a prominent three-store grocery chain in Utah, and Instacart, the leading grocery technology company in North America, today announced a new partnership to replace the majority of its traditional shopping carts with Instacart's artificial intelligence-powered (AI) smart carts at all Davis Food & Drug locations in Utah in the coming months.
Customers shopping in these stores can now enjoy a more personalized shopping experience using Caper Carts that feature an interactive screen to engage customers, track spending for budget-friendly shopping, and directly access coupons and deals through Davis Food & Drug's loyalty program. Caper Carts are used by people of all ages, from families with kids to senior citizens, and are especially popular among couples and families. Caper Carts check off items as they are added to the cart and engage customers throughout the entire shopping journey – from personalized recommendations as they shop to gamified elements that reward customers once a spending threshold is achieved.
Davis Food & Drug first partnered with Instacart's Rosie in 2016, and continues to forge ahead with technological advancements in the retail space. Caper Cart is part of Connected Stores, Instacart's suite of in-store technologies that help grocers bridge the online and in-store shopping experience.
