Pop-Tarts Bowl, GE Appliances Unveil Trophy with Built-in, Working Toaster

The winners of the game will "toast" to victory.

The 2024 Pop-Tarts Bowl trophy.
The 2024 Pop-Tarts Bowl trophy.
Florida Citrus Sports

The Pop-Tarts Bowl announced the unveiling of the first championship trophy in sports to include a working toaster, developed in partnership with GE Appliances, a Haier company.

The first-of-its-kind innovation is designed to bring fans even closer to the spirit of the game — and their favorite toaster pastries — when the Miami Hurricanes and the Iowa State Cyclones kick off Dec. 28 at 3:30 p.m. ET at Camping World Stadium in Orlando.

The concept builds on enthusiastic fan and media feedback from last year's Pop-Tarts Bowl, which saw the brand make headlines around the world for its creative and unconventional in-game activations, including the first-ever edible mascot. This new addition for 2024 transforms the trophy from a beloved victory keepsake into an interactive celebration of flavor, nostalgia and football prowess.

At the start of the process, it was only natural to enlist the help of GE Appliances, a company whose products have been a staple in many American homes for decades. From there, the co-creation and micro-factory team at FirstBuild in Louisville, Kentucky, rolled up their sleeves to solve this engineering conundrum.

The trophy was officially unveiled and used for the first time on Sunday in Orlando during a ceremony featuring representatives from Pop-Tarts and GE Appliances.

Following the conclusion of the game, the trophy will return to the winning team's campus.

More in Consumer Trends