LOS ANGELES — The Coca-Cola Company on Thursday announced the regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938.
A new addition to Coca-Cola's imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready to delight consumers across the California region.
Barrilitos stands out not just for its taste, but for its commitment to quality. Each bottle is crafted with fruit flavors and cane sugar, striking a perfect harmony between sweetness and effervescence. Barrilitos is available in two sizes—a 12oz glass bottle and a 1.5L PET multiserve bottle—and offers four delightful varieties: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch) — Housed in its iconic twist glass bottle, Barrilitos offers rich flavors that capture the essence of authentic Mexican tradition while symbolizing the proud and vibrant spirit of Latino culture.
"Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history. We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way," said Maria Correa, Barrilitos Lead.
