Busch Light Introduces Camo C.U.P. — Can Utility Pieces — Collection

The tumbler keeps cans cold while incorporating wilderness-ready accessories.

The Busch Light Camo C.U.P. (Can Utility Pieces) Collection.
The Busch Light Camo C.U.P. (Can Utility Pieces) Collection.
Anheuser-Busch

Hunting season is in our sights, and as the beer brewed for the great outdoors, Busch Light is celebrating the seasonal release of its 18th annual Busch Light Hunting Cans with a new, limited-edition Busch Light Camo C.U.P. collection to complement the new can design.

Designed to look like a standard 40 oz. tumbler, the Busch Light Camo C.U.P. is an insulated can cooler that keeps Busch Light Hunting Cans as cold and smooth as a mountain stream, and features wilderness-ready accessories like a tactical rope, trail cams, game calls and more.

Busch Light knows it’d be a shame for a boisterously bright vessel to scare away a 10-point buck, so it's taking aim at the oversized tumbler trend with a camouflaged C.U.P. collection that trades fashion for function. While other big cups might flaunt flashy designs, Busch Light’s new covert Camo C.U.P. maintains a low profile, and each C.U.P. in the collection comes packed with essential gear designed to fit the unique needs of each hunting season, including:

  • A deer-themed C.U.P. with a faux antler handle, tactical rope, monocular and trail cam for spotting and tracking.
  • A duck-themed C.U.P. featuring a duck decoy handle, flashlight, duck call and reflective dog collar for hunters’ four-legged companions.
  • A turkey-themed C.U.P. with a carabiner handle, compass for following fowl, turkey call and tape measure for sizing up spurs and beards.

Since 2006, Busch Light has created collectible, limited-edition Hunting Cans for its 21+ fans to celebrate a shared passion for the great outdoors, and in 2024, Busch Light is partnering for the fourth year with Ducks Unlimited, a nonprofit dedicated to the conservation of wetlands. To celebrate the annual release of Busch Light Hunting Cans, the brand will donate $45,000 to Ducks Unlimited to support its efforts in wildlife conservation.

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