Volkswagen of America Inc. announced Monday that VW's Gewürz Ketchup brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time.
The public can claim their very own bottle, distributed through DriverGear, starting Monday at no cost while supplies last.
Best known for its history of iconic automobiles, the Volkswagen brand has produced and provided food items like the VW currywurst sauce for its German plant employees for decades. Many brand fans familiar with this condiment know it is most famous for being paired with Volkswagen's currywurst sausage, first created in 1973. Developed by Volkswagen-employed chefs, the official currywurst recipe is a secret known only to a few people. The uniquely spiced sausage is often served chopped into bite-size slices in a bowl and drenched with the sauce. It was Volkswagen's currywurst — also once sold under an official VW part number — that originally inspired the Volkswagen condiment production, dating back to 1996.
As Volkswagen continues to celebrate its 75th anniversary in America, the brand is spotlighting owners and fans with a series of stories on VW.com. Most recently featured was Jamie Orr, an enthusiast who — like many fans that visit the brand's global headquarters in Wolfsburg, Germany — started bringing this lesser-known piece of the German catalog back to the U.S. as a souvenir.
Orr shared that he has been bringing a few bottles back as souvenirs for years to give away at his enthusiast gatherings, inspiring the brand to take action.
VW is proud to share this special, limited supply of VW's condiment for Americans to enjoy during its 75th anniversary celebration.
