Nature's Own Announces Partnership with Dallas Cowboys

The bread brand has signed a multi-year deal with the franchise.

A game between the New York Giants and Dallas Cowboys at AT&T Stadium, Arlington, Texas, Sept. 8, 2013.
A game between the New York Giants and Dallas Cowboys at AT&T Stadium, Arlington, Texas, Sept. 8, 2013.
AP Photo/Tony Gutierrez, File

Nature's Own, an American bread brand, has announced a multi-year partnership with the Dallas Cowboys, naming the brand a Proud Partner of the Dallas Cowboys.

Kicking off the partnership's first year, Nature's Own will host a VIP tailgate party at AT&T Stadium on Sept. 22 against the Baltimore Ravens. Offering one winner and their guest the chance to attend, Nature's Own and the Dallas Cowboys have launched a sweepstakes, encouraging fans to join the fun by entering to win a grand prize trip to the game on Sept. 22. The prize will include two game tickets along with complimentary access to the VIP tailgate and parking. The exclusive tailgate will feature bites and brews on behalf of Nature's Own, along with photo opportunities and interactive games for those select attendees. The sweepstakes is live now until Aug. 26, 2024.

Nature's Own will also be hosting a branded pop-up at the AT&T Plaza at AT&T Stadium before the game and inviting fans to come by for the opportunity to win prizes and branded swag.

In addition, fans can swing by participating retailers throughout Texas and Oklahoma to find Nature's Own and Dallas Cowboys branded displays featuring another upcoming sweepstakes where consumers can enter for a chance to win Dallas Cowboys season tickets for 2025.

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