MEMPHIS, Tenn. — Wesson's made-in-Memphis, plant-based cooking oil has been a staple in American pantries for 124 years. For the first time, health-conscious consumers will discover Wesson in the refrigerated aisle. Wesson Plant Butter (Original) and Plant Butter (with Olive Oil) have officially made their debut at select retailers in the northeastern U.S.
The irresistible flavor had 91% of blind taste testers indicating they'd likely purchase this creamy, delicious new plant butter. The new product launch builds on the momentum of the recent Wesson brand refresh completed by Richardson International Ltd. that acquired the brand in 2019.
"Wesson is an iconic, trusted brand that consumers turn to for unrivaled quality," said Brian Olson, vice president, food & ingredients at Richardson. "Our vision is to give consumers more of what they love, through product innovation. This diversification in our business, allows us to tap into a category that's growing 26% per year, while addressing consumers' shift toward healthier lifestyles with a high-quality plant butter that's unique in the marketplace."
Two-thirds of Americans say they would consider buying plant butter. Wesson has been trusted as the pure foundation for every meal for generations. Now, Wesson Plant Butters expand the possibilities with a 100% plant based, dairy and preservative free, vegan option.
Wesson Plant Butter (Original) and Plant Butter (with Olive oil) are ideal for spreading and have delicious buttery, taste-tester-approved flavor.
Canola oil is the primary oil in Wesson Plant Butters which has the lowest saturated fat compared to all vegetable oils and no trans-fat. Unlike butter, Wesson Plant Butters have no cholesterol and are dairy-free and preservative free.
"The Wesson Plant Butter rollout begins in the Northeast where consumer demand and Wesson brand loyalty are high," said Irman Webb, Wesson's director of U.S. retail sales. "Wesson Plant Butters have performed exceptionally well in consumer taste tests and the initial response from retailers has been strong. We continue to confirm new distribution outlets."
Wesson Plant butters will be available at Hannaford, Stop & Shop and other fine retailers in the Northeast.