Curaleaf today announced the launch of Zero Proof, a new brand of THC drinkables in fast-acting and easy-to-use formats. The brand's inaugural product offering, Squeeze, is now available at all Curaleaf locations in Illinois and will be followed by additional SKUs in the coming months.
Zero Proof Squeeze follows Select's popular THC-infused beverage enhancer, Select Squeeze, originally launched in March 2021. While similar in functionality and effect, Zero Proof Squeeze has been reformulated with natural sweetener to provide a significantly lighter taste and balanced flavor profile for enhanced mixability. The beverage complement offers a uniquely controllable and customizable experience with a dispenser and compact design delivering 2.5mg THC per dose for discreet enjoyment on the go.
Utilizing nanotechnology, Zero Proof Squeeze provides a "truer-to-flower" experience with effects felt in as little as 15-30 minutes, significantly faster than traditional edibles. By turning cannabis oil into tiny water-soluble molecules, the THC compounds dissolve evenly into any beverage and are more rapidly and efficiently absorbed into the bloodstream. At launch, four delicious, low calorie and gluten-free flavors will be available including Dash of Cherry, Dash of Orange, Dash of Lime and Dash of Sweet.
