Beyond Meat Debuts New 'Beyond Sausage'

The company said its new sausage offers an "even juicier, meatier taste and texture."

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Beyond Meat

EL SEGUNDO, Calif. —  Beyond Meat Inc. on Tuesday announced the next step forward in providing consumers with delicious plant-based meats that are indistinguishable from their animal protein counterparts while being better for people and the planet with the launch of the newest iteration of Beyond Sausage.

With an even juicier, meatier taste and texture, the latest version of the top-selling plant-based dinner sausage in retail comes just in time for the 68% of Americans hosting a Fourth of July BBQ.

The delicious new iteration of Beyond Sausage features an enhanced flavor profile and new aromatic blend of spices, including garlic powder, onion powder and paprika, to deliver the mouthwatering taste of traditional pork sausage. Available in Brat Original, Hot Italian and Sweet Italian, consumer testing has shown a strong preference for the newest version of Beyond Sausage, praising its overall flavor and texture.

As the no. 1 selling plant-based meat brand in the refrigerated category at grocery stores,[4] Beyond Meat is proud to introduce its newest innovation at more than 15,000 retail stores nationwide including Kroger, Albertsons, Ahold and Publix. Perfect for throwing on the grill or adding to pizzas, pastas and more summertime favorites, consumers can find the newest Beyond Sausage by checking out the Beyond Meat store locator and looking for the new “Meatier Taste” icon on the package.

Made with simple, plant-based ingredients like peas and brown rice, Beyond Sausage delivers the savory experience of traditional pork sausage while offering the added benefits of plant-based protein. Packed with 16 grams of protein, Beyond Sausage has 40% less saturated fat than a leading brand of pork sausage and no cholesterol, GMOs, soy, gluten or added antibiotics and hormones.

“Our next-generation Beyond Sausage reflects our commitment to relentlessly innovate until our products are indistinguishable from animal meat in taste, texture and flavor while being more nutritious and sustainable,” said Dariush Ajami, chief innovation officer at Beyond Meat. “We are thrilled to introduce this latest version of Beyond Sausage during summer grilling season, enabling consumers nationwide to enjoy a classic BBQ favorite that’s better for people and the planet.”

As a leader in plant-based meat, Beyond Meat is committed to a rapid and relentless approach to innovation to create breakthrough plant-based products that are revolutionizing the protein at the center of the plate. With each new product and iteration, Beyond Meat enables more consumers to eat the foods they love without having to compromise on taste, nutrition or sustainability. The launch of the newest Beyond Sausage iteration follows the debut of Beyond Steak, a first-of-its-kind innovation and the no. 1 selling new plant-based meat item at retail that recently received the American Heart Association's trusted Heart-Check Mark for meeting the organization’s exacting nutrition criteria for heart-healthy foods.

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