Impossible Pork Begins Foodservice Rollout

Impossible Pork Stir Fry
Impossible Foods

HONG KONG – On Sept. 23, Impossible Foods announced the commercial launch of Impossible Pork Made From Plants, available in restaurants in Hong Kong starting on Oct. 4 and in Singapore later this fall. Chef David Chang will debut Impossible Pork at his famed Momofuku Ssäm Bar(opens in a new tab) at Pier 17 in New York City beginning Sept. 24.

Pork from pigs is one of the most consumed proteins in the world, and Impossible Pork is designed to be more delicious and far more sustainable while satisfying every culture and cuisine. Restaurants across Hong Kong and the United States can now order Impossible Pork for their menus from major foodservice distributors. 

​​In a blind taste test of more than 200 consumers in Hong Kong, Impossible Pork Made From Plants was preferred 54% to 46% over ground pork from pigs, scoring higher on all attributes tested, including overall liking, appearance liking, flavor liking, texture liking, and purchase intent. 

Impossible Pork is vastly more sustainable than ground pork from pigs, using 81–85% less water, 66–82% less land and generating 73–77% less greenhouse gas emissions based on an ISO conforming Life Cycle Assessment(opens in a new tab).

“Earlier this month, we beat the animal with the launch of Impossible Chicken Nuggets,” said Dennis Woodside, president of Impossible Foods. “With Impossible Pork, we’re beating the animal again while satisfying even more types of cuisine — another important step towards making the global food system much more sustainable.” 

Like meat from pigs, Impossible Pork features a mild savory flavor and balanced umami richness without being gamey or overpowering. It can be served in any ground meat dish including spring rolls, meatballs, dumplings, xiao long bao, shumai or tacos, and can be cooked in a steamer, oven, charbroiler, flat-top grill or sauté pan.

Impossible Pork is certified gluten-free and contains no nitrates, no animal hormones and no antibiotics. Compared to a 4-ounce (113-gram) serving of 70/30 U.S. Department of Agriculture ground pork, Impossible Pork contains 37% fewer calories (220 vs. 350 calories), 59% less total fat (13 grams vs. 32 grams), 36% less saturated fat (7 grams vs. 11 grams) and 2.7 milligrams compared to 1 milligram iron per serving for pork from pigs. Impossible Pork contains 0 milligrams of cholesterol (7 grams saturated fat and 0 grams trans fat) per 4-ounce serving (113 grams).

Originally previewed at CES 2020(opens in a new tab), Impossible Pork has already been named Time Magazine’s Best Inventions of 2020(opens in a new tab), and it has received a number of accolades and awards including the National Restaurant Association 2020 FABI Award(opens in a new tab)Mashable’s(opens in a new tab) Best Tech of CES, Women’s Health(opens in a new tab) Best of CES, and more. 

AVAILABILITY

Starting Oct. 4, Impossible Pork will be served at more than 100 restaurants in Hong Kong, across a variety of cuisines, from dim sum and classic Chinese to Japanese and Thai.

Globally acclaimed dim sum chain Tim Ho Wan, known as the “world’s cheapest Michelin-star restaurant,” will be offering four new signature dim sum and rice dishes at all of its Hong Kong restaurants. Other local favorites to debut Impossible Pork in Hong Kong including Dumpling Yuan(opens in a new tab), known for its authentic Northern Chinese style dumplings; Bloom by Wong Jia Sha(opens in a new tab), a modern Shanghainese restaurant; and Kyoto Katsugyu(opens in a new tab), a Japanese katsu favorite.

Chinese fast food chain MX(opens in a new tab) of Maxim’s Group in Hong Kong will launch its Eggplant & Impossible Pork Casserole dish at 45 locations across the city, becoming the first quick-service restaurant in Hong Kong to serve an Impossible product. 

The Tong Chong Street Market in Taikoo Place will feature numerous Impossible Pork dishes throughout October, with 15 participating restaurants giving away Impossible Pork Bento Boxes to celebrate the launch. 

In Singapore, Impossible Pork will land in November on the menus of a number of new and returning customers, including Prive, PS Cafe, Da Paolo and Moonbow Dempsey, a well-known fusion restaurant from Ironman Chef Heman, who will serve a Crispy Cheesy Impossible Pork Ball. 

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