NEW YORK, NY — Introducing Stella Artois Liberté, a new 0.0% non-alcoholic option designed to give you more. Stella Artois is raising the bar and giving fans a new reason to savor.
As the brand known for encouraging everyone to savor moments with those who matter most, Stella Artois Liberté will allow you to fully be present and spend more time with friends old and new. More opportunities to spend time with your loved ones, more chances to show up for all of the different occasions, more opportunities to miss nothing, more opportunities to say yes, and that’s Liberté in The Life Artois.
After the year we’ve had, it’s safe to say that people are eager to go back out and grab a beer with their loved ones, those they haven’t seen in over a year, or even the simple opportunity to meet new people — and everyone deserves to raise a toast. Stella Artois Liberté gives everyone the chance to truly savor life to the fullest without sacrifice. As people start traveling and going out more, Liberté gives you the freedom from missing a beat enabling you to stay in the moment longer and later, the option to say yes to one more round and the confidence to be present. Gone are the days of limiting yourself — Liberté allows you to quench your thirst while keeping your cool all night and savoring life, together.
“We’re very excited to be able to offer fans our classic Stella Artois lager as a non-alcoholic version of the brew. It’s the perfect addition to round out our Stella portfolio. With this new innovation, we want to provide people the liberty to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, Vice President of Premium and Super Premium USA at Anheuser-Busch. “Liberté will give you the confidence to say yes to happy hour and make new memories over an ice-cold beer. ”
Stella Artois Liberté will come in the classic 11.2oz glass bottle and a redesigned blue label, containing a full-flavored premium alcohol-free lager with a well-balanced flavor of malt sweetness, crisp hop bitterness, and clean finish. The new product is being introduced this September and will be pouring into select markets including New York, Washington D.C., Miami, and Philadelphia.