REDWOOD CITY, CA — Impossible Foods has launched an all-new e-commerce site Thursday, allowing people in the lower 48 states to buy the plant-based Impossible Burger and cook it at home.
The startup’s direct-to-consumer channel offers family-size quantities of the Impossible Burger starting at $49.99 (plus tax). The orders come with compostable and recyclable packaging, free shipping and two-day home delivery.
Impossible Foods has increased its retail footprint nearly 20-fold since the start of 2020, and its flagship product is now available in over 3,000 grocery stores nationwide, including Albertsons, Fred Meyer, Gelson’s, H-E-B, Kroger, Ralphs, Safeway, Smith’s, Wegmans and more.
Impossible Burger made its grocery store debut in September 2019, when it immediately rocketed to the No. 1 item sold on the East and West coasts at some of America’s favorite grocery stores, easily outselling all ground beef from cows at many grocery stores. At one grocery store in Southern California, Impossible Burger outsold all brands of ground beef from cows — and it outsold the next most popular single product by 6X.
As demand for online shopping surges and many grocery stores impose quotas on meat, home cooks can purchase Impossible Burger in larger quantities on the company’s website:
- “Impossible™ Convenience Pack” includes four 12-oz. packages for $49.99
- “Impossible™ Combo Pack” includes two 12-oz. packages and ten quarter-pound patties for $59.99
- “Impossible™ Family Pack” includes a single, 5-lb bulk package for $64.99
- “Impossible™ Grilling Pack” includes twenty quarter-pound patties for $69.99
For more details about the e-commerce launch, click here.