NEW YORK — On Monday, Budweiser unveiled a golden lager infused with nitrogen gas for a bold taste and silky-smooth finish known as Budweiser Nitro Gold. The new Nitro specialty brew – a first-of-its-kind golden lager with national scale – is breaking the rules of conventional beer and offering a premium drinking experience for beer lovers.
Budweiser Nitro Gold is a new, alluring golden lager brewed with Nitro with notes of toasted caramel malt for a bold, flavorful taste, and is available in 12-ounce cans nationwide starting today, March 2. Budweiser Nitro offers a lush finish and a 5 percent ABV that is silky-smooth thanks to the smaller and denser bubbles – providing an overall rich, captivating taste.
“We’re very excited about the introduction of Budweiser Nitro Reserve because it meets the growing demand for premium products and the rise in popularity of nitro infused beverages, said Ricardo Marques, VP Marketing Core & Value Brands at Anheuser-Busch. With its unique serving ritual, Budweiser Nitro Gold produces a beautiful cascade visual and delivers a silky-smooth taste due to smaller, denser bubbles.”
Budweiser is (literally) shaking things up with its latest brew encouraging drinkers to break their traditional beer pouring habits. Never shake a beer? Shake us – three times to be exact. Never pour straight down the middle? Pour us straight down the middle. To hit peak refreshment, Budweiser Nitro drinkers are encouraged to flip the new, sleek 12-ounce can three times to infuse the nitrogen gas bubbles throughout, then pour straight down the middle of a glass for that perfect finish.
Unlike other nitrogen gas infused beers, Budweiser Nitro Gold does not require a ‘widget’ to energize the Nitro bubbles within. With Budweiser Nitro Gold, it’s all in the shake thanks to our ritual pouring process helping to mix our Nitro bubbles, all while creating the ultimate experience for Budweiser fans and newcomers.
Shaking a beer and pouring down the middle of a pilsner glass may seem outrageous, but Anheuser-Busch’s Senior Educator and Master Cicerone Max Bakker, one of only 18 world-renowned beer experts to have earned the illustrious title, confirmed it’s the optimal way to truly appreciate every sip of the full-flavored, nitrogen-infused brew.