The Safe + Fair Food Company Unveils First Two Brands In Portfolio

The Safe + Fair Food Company, creator of non-GMO, clean label and allergy-friendly foods, on Monday announced the launch of the first two brands in its portfolio, The Kid's Stuff and Good to Give.

Mnet 154213 Safe And Fair Logo Listing

CHICAGO, Nov. 13, 2017 (PRNewswire) β€” The Safe + Fair Food Company, creator of non-GMO, clean label and allergy-friendly foods, today announced the launch of the first two brands in its portfolio, The Kid's Stuff and Good to Give. These brands are the first rollout in the company's expanding line of free-from products, created to serve the millions of families impacted by food allergies, with safe foods at fair prices.

"We're thrilled to announce the launch of our exciting new brands that embody our mission to create affordably priced, safe and delicious foods that will impact real change in the allergy-friendly food market," says CEO Will Holsworth. "At SAFE + FAIR, all our products are carefully crafted with the best ingredients to elevate the standards of great tasting foods that everyone can afford. As a father, I believe all children should have access to real foods; and as a company, we believe we have a responsibility to the millions of families with food allergies to make the safe food choice the easy and affordable choice."


The Kid's Stuff (Box of 36 for $14.99)

Made to please the kid in you, The Kid's Stuff products are named after SAFE + FAIR's founders' children. All of these products are clean label and nut-free. They are made with whole grains and free-from peanuts, tree nuts, GMO's, artificial ingredients and trans fats.

The initial product offering includes Abby's Chocolate Chip Cookies and Remy's Cinnamon Grahams. Forthcoming products include Gavin's Granola, Quinn's Crackers, Jane's Trail Mix and Claire's Bars which are currently in development. Next available on the website are Gavin's Cinnamon Granola and Remy's Honey Grahams.

Good to Give ($1.99 – $2.99)

Created to make every day more carefree, the Good to Give brand includes delicious desserts, meals and snacks that are made with clean ingredients and without nuts, artificial colors, flavors and preservatives.

To start, this line will offer Chocolate and Vanilla Cake Mix and Cheddar Macaroni and Cheese. Good to Give products that will soon follow include Brownie Mix, Pancake and Waffle Mix, Granola Cereal, Granola Bars, Oatmeal, Trail Mix and more. Many of these options will also be gluten-free, including soon to be released gluten-free Cheddar Macaroni and Cheese, Chocolate Brownie Mix, and Blonde Birthday Cake Brownie Mix. 

The Safe + Fair Food Company's innovation and direction is developed in house by the company's seasoned executive team. The company is led by Will Holsworth, former President and Chief Growth Officer at Muscle Milk (which sold to Hormel for $470M). Jessica Grelle, SVP of Innovation + R&D, leads the creation of the company's original and clean label recipes, and Jessica Kelly, Head of Design + Customer Engagement, is in charge of the company's product packaging and design. Under their leadership, SAFE + FAIR's near-in innovation pipeline will continue to grow rapidly and introduce a wide variety of clean label and allergy-friendly products.

About The Safe + Fair Food Company

The Safe + Fair Food Company was founded in 2017 by friends, Dave Leyrer and Pete Najarian, two fathers of children with food allergies. Their vision was to create a wide corridor of safety and transparency around their own (and other) kids with food allergies through wholesome, delicious foods that are safe and fairly priced. To further its mission, The Safe + Fair Food Company will donate 3 percent of all proceeds to the Sean N. Parker Center for Allergy and Asthma Research at Stanford University to support science, research and care. The company will continue to execute against its vision by creating and acquiring great brands and products that share the core attributes of being SAFE + FAIR, and make it easier and fun for families and communities to snack safe. Learn more at:

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