LOS ANGELES — (BUSINESS WIRE) — Chef’d, the first and only online meal kit marketplace, today announced a partnership with The Hershey Company to add the confectionery leader’s iconic desserts to its growing meal kit offerings. The partnership marks the launch of the desserts category for Chef’d as well as the first time branded desserts enter the online meal kit market, giving customers the ability to purchase desserts from HersheysKitchens.com and Scharffenberger.com.
With the home meal kit market growing approximately 3001 percent annually and expected to grow to $36 billion over the next 10 years2, Chef’d provides a new and innovative distribution channel for The Hershey Company’s portfolio of brands that aligns with the shifting ways in which people shop and cook.
“We’re pleased to partner with Chef’d to be the first to bring branded desserts to the meal kit market. Hershey is committed to offering our beloved brands every place where people shop,” said Carrie Lathrop, Manager, E-Commerce and Emerging Channels, The Hershey Company. “The rise of the meal kit market is undeniable – boxes provide unprecedented convenience while maintaining the engaging experience of home baking.”
Through the partnership, dessert preparation will be easier and more enjoyable than ever, as online shoppers can access all of the portioned ingredients needed to create their favorite desserts with just one click. The collection of desserts includes recipes from Hershey’s Kitchens and Scharffen Berger Brand, providing consumers distinctly delicious experiences for all skill levels and taste preferences. Perfect for every day baking needs, the Hershey’s Kitchens recipes are ideal for inspiring creative desserts to share with your family and friends while the Scharffen Berger recipes, featuring the artisan line of chocolates, are created to elevate the dessert experience.
“Hershey is taking a leadership position as the first confection brand to sell dessert kits on our site, and we are thrilled to be working with them to get the kits to consumers nationally,” said Kyle Ransford, founder and CEO of Chef’d. “We think they are trend setting and others are going to follow.”
Since launching last year, Chef’d is widely regarded as having revolutionized the meal kit delivery business through the company’s level of choice, re-ordering flexibility, and helping existing brands enter the market. Consumers will be able to order the Hershey’s Kitchens and Scharffen Berger Brand dessert meal kits on HersheysKitchens.com, Scharffenberger.com, and Chefd.com, when they want, without a subscription or membership fees.
The company, which has partnered with established chefs, notable culinary personalities and trusted organizations, further sets itself apart through the ability to fulfill fresh ingredients direct to consumers on a national basis for major brands.
1 PiperJaffray Healthy Living & Consumables: Another Grocery Store Headwind? Sizing Up The Meal Kit Market, June 13, 2016
2 PiperJaffray Healthy Living & Consumables: Another Grocery Store Headwind? Sizing Up The Meal Kit Market, June 13, 2016