
McCaffrey Brands, founded by former NFL wide receiver Ed McCaffrey, on Tuesday announced the launch of "McCaffrey Protein Bites."
The snacks are debuting in three flavors: Chocolate Chip Cookie Dough, Birthday Cake and Fudge Brownie. The company said the product is "sustainably made," as well as plant-based, "non-GMO" and gluten-free.
"We developed McCaffrey Protein Bites to deliver the nutrition needed to perform at the highest level," McCaffrey said in the announcement. "Whether crushing a workout, powering through class or conquering the carpool lane, we hope other families will benefit from having an affordable snack accessible for everyone."
McCaffrey Brands said that the Protein Bites would support MVP Charities.