GrubMarket, a leading tech-enabled food e-commerce company and a pioneer in enterprise AI solutions for America's food supply chain industry, announced it has completed the acquisition of Oakland, California-based Good Eggs, a leading online grocery service renowned for its steadfast commitment to sustainability, local sourcing, and high-quality food.
This strategic acquisition marks a key milestone for GrubMarket as it strengthens its e-commerce capabilities with a category leader that has a strong and visible brand presence, particularly across its major service regions in the San Francisco Bay Area and Los Angeles.
Founded in the summer of 2011 in San Francisco, Good Eggs has built a reputation for delivering high-quality groceries and meals, sourced from California's top organic farmers, makers, and producers. Operating out of a warehouse facility that spans over 125,000+ square feet in space, the company offers over 7,000 products ranging from fresh produce, dairy products, eggs, meat, seafood, and pantry staples, to prepared meals and artisanal goods. The team ensures that every item sold meets rigorous criteria for quality and environmental responsibility.
Good Eggs stands out in the crowded grocery retail market with its dedication to transparency and direct support for local agriculture. By maintaining close relationships with local farmers and producers, Good Eggs ensures that customers receive the freshest and most sustainably grown food available. This approach not only supports the local economy but also reduces the environmental impact associated with complex and fragmented supply chains. More than 70% of its products are sourced within 250 miles of distribution.
Good Eggs' proven business model delivers best-in-class unit economics through a seamless online shopping experience and the company's expertise in logistics. Its innovative supply chain practices allow it to maintain a spoilage rate significantly lower than industry benchmarks, ensuring peak-quality product freshness for customers.
As part of GrubMarket's portfolio, Good Eggs will enjoy the advantages offered by GrubMarket's suite of proprietary technology solutions, which includes WholesaleWare, an AI-powered ERP software-as-a-service (SaaS) platform that provides food industry wholesalers, distributors, and shippers with seamless financial management, powerful sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated routing and logistics; GrubAssist, the groundbreaking enterprise AI assistant that empowers food supply chain businesses with deep insights, intelligent analysis, and automated order processing; and GrubPay, a digital payments offering designed specifically for the food supply chain industry.
