Beyond Meat's Breakfast Sausage Makes Retail Launch

Beyond Breakfast Sausage High Res
Beyond Meat

EL SEGUNDO, CA — Beyond Meat has announced its latest product innovation, Beyond Breakfast Sausage, will start to hit retail shelves by the end of March. Beyond Breakfast Sausage is a new plant-based breakfast sausage featuring 11 grams of protein per serving with 50 percent less total fat, 35 percent less saturated fat and sodium and 33 percent fewer calories than a leading brand of pork sausage patties, and is made without GMOs, soy, gluten or artificially produced ingredients.

Available in two flavors, classic and spicy, this breakfast option offers the taste of traditional pork breakfast sausage with the added nutritional and environmental benefits of plant-based meat, all packed into one convenient plant-based breakfast option.

Perfect for busy mornings,  Beyond Breakfast Sausage is a quick and convenient plant-based option that goes from frozen to finished in under five minutes. With spices like sage and black pepper, Beyond Breakfast Sausage tastes like pork breakfast sausage patties, unlocking even more breakfast choices to power one's day.

“Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to Eat What You Love™ while advancing health, environmental and animal welfare benefits. It has seen early success at some of the most popular and iconic quick service restaurants and we are excited to introduce the first extension of the platform in retail. It's been a staple in my own household and I'm glad that families can now enjoy this delicious breakfast option at home while feeling great about nutritional wins like 50% less total fat, 35% less saturated fat and sodium and no cholesterol compared to a leading brand of pork sausage,” said Ethan Brown, Beyond Meat Founder and CEO.

Beyond Breakfast Sausage is made using simple, plant-based ingredients and is designed to look, cook and satisfy like traditional pork breakfast sausage. Other highlights include:

  • 11g of protein per serving, from peas and brown rice
  • Less saturated fat, total fat and sodium, with fewer calories than a leading brand of pork sausage patties
  • No cholesterol, nitrates, nitrites, antibiotics or hormones
  • Non-GMO Project Verified
  • Made without soy, gluten or artificially produced ingredients
  • Certified Kosher and Halal

Beyond Breakfast Sausage will arrive coast-to-coast on store shelves by the end of March to early April, and will be available at select retailers, including: ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods Market. You can find Beyond Breakfast Sausage in the premium breakfast meat section of the frozen aisle with an MSRP of $4.99 for six patties.

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