NEW YORK – Over the last four years, Anheuser-Busch has been executing a consistent consumer-first commercial strategy to lead future growth. That has resulted in a solid foundation for transformation by focusing on industry-leading innovation and a rebalanced portfolio. As America’s leading brewer continues writing the next chapter in its storied history, its current momentum will be further fueled by a more premium and forward-looking logo that reinforces the company’s purpose of creating a future with more cheers. United by its collective ambition to make a positive and lasting impact on the world, Anheuser-Busch recently introduced a new global purpose that enables the company to unlock, harness, and realign the power of its unique capabilities, infrastructure, and assets. Anheuser-Bush is creating a future with more cheers by:
- Leading industry growth: The company’s 10-year commercial strategy is a journey to lead future growth and to create shared value with consumers and partners, both across its supply chain and in communities around the country. A-B is focused on growing the company, investing in local economies, and building an even more vibrant beer and beverage category.
- Fostering innovation: A-B’s portfolio is evolving with consumer preferences, and the company is innovating in its capacity and ability to produce new brands and new types of beverages, including hard seltzers, malt beverages, wine, and spirits-based ready-to-drink beverages and low and no-alcohol products. A-B also constantly leverages technology to provide cutting edge tools and solutions to meet the needs of its customers and consumers.
- Advancing sustainability: Being a good steward of its natural resources is at the heart of A-B’s business, and the company continues to invest in a more sustainable future. A-B leads the industry in converting to zero-emission vehicles, brewing its full portfolio with renewable electricity, and empowering American farmers with the latest technologies and best practices to ensure sustainable and highest-quality ingredients.
- Supporting communities: A-B plays a leading role in the economic recovery of the country, including supporting the on-premise community and investing in its U.S. operations and creating jobs to drive economic prosperity and help the more than 2 million people that rely on the beer industry. A-B always supports its neighbors – by promoting responsible drinking, producing and distributing emergency drinking water, and long-standing partnerships with community-based organizations.
To further bring to life the company’s purpose, Anheuser-Busch today unveiled an updated visual expression of its iconic logo. The new look is equal parts inspiration and aspiration – respecting the company’s proud heritage while looking forward to its bright future. The “A&Eagle,” one of Anheuser-Busch’s most distinctive assets, is now rendered in a dynamic gold color that mirrors the golden hue of beer and barley, the cornerstones of Anheuser-Busch’s business. The eagle is now facing to the right and firmly in flight, boldly gazing into the future
“We’re writing the next chapter for Anheuser-Busch, which is built on a foundation of consumer-centricity and a commitment to innovation. For us, innovation is about the ‘what’ and the ‘how’ – not only when it comes to products and brands, but also capabilities, technology, partnerships, and community impact,” said Brendan Whitworth, CEO, Anheuser-Busch. “We have the opportunity to accelerate our momentum and positively impact even more people, and this evolution of our visual identity helps reflect the ongoing transformation of this great company. I’ve never been more confident that our best is yet to come.”
More on Anheuser-Busch’s new purpose, We Dream Big to Create a Future with More Cheers, and the company’s global business strategy, can be found here.