Protein Candy is officially launching across North America to introduce the world's first "super candy."
With 14 grams of protein, four grams of sugar, six grams of prebiotic fiber, and only 140 calories, Protein Candy packs a punch with up to 100 times more protein than any other candy on the market.
Whether a fitness buff, candy lover, or both, Protein Candy offers candy, nutrition, and a hefty helping of protein — all in one yummy, chewy bite. Whereas regular and "better-for-you" candy contains zero to three grams of protein, Protein Candy is in a league of its own. It contains no sugar alcohols, which are common in low- or no-sugar foods and known to cause bloating.
It's naturally sweetened with monk fruit juice and stevia and made with natural flavors and colors. The delicious super candy innovation is available in four delicious flavors: Classic Fruit, Classic Fruit Sour, Berry Punch, and Tropical Punch.
From 2019 to 2022, the candy market surged by 34% while the global sugar-free confectionery market is expected to reach $4.13 billion by 2034. Simultaneously, the protein supplements market is on track to double, reaching $10.8 billion by 2030.
Protein Candy is now available at leading grocery retailers across Canada, including Sobeys, Safeway, Circle K, and Popeye's, with a recommended retail price of $4.99 for a 55 gram bag.
Protein Candy's launch is supported by a robust integrated marketing campaign that includes digital advertising, in-store displays, out-of-home billboards and transit ads. Influencer partnerships include pro basketball player, Brian Wallack, noted trainer Haley Beth, and fitness enthusiast, DJ Cristy Lawrence. Street-team sampling activations take place throughout September to focus on high-profile Toronto neighborhoods across the city and near landmarks including The Well, CN Tower, Union Station and Trinity Bellwoods.
