
CHICAGO and PITTSBURGH β Oscar Mayer on Wednesday ushered in a new era for its beloved "Wienermobile," changing the vehicleβs name for the first time since it first hit the road in 1936.
The newly coined βFrankmobileβ pays homage to the brandβs 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever β all while sparking miles of smiles and uniting fans around a love of meat.
Debuting this week, the fleet of six vehicles feature "bun-derful" new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel β now known as Frankfurters. Whatβs more, the Frankmobile is offering βFranks for Franks,β so anyone named an iteration of βFrankβ can stop by in real life to get their hands on a coupon for a free pack of delicious Oscar Mayer 100% Beef Franks.
βThe Wienermobile is a beloved American icon that has been sparking smiles and driving 'crave-ability' for our iconic delicious wieners for nearly 100 years,β said Stephanie Vance, Associate Brand Manager, Oscar Mayer. βThis summer, itβs time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if itβs Oscar Mayer, you know it will be 100% tasty, and 100% make you smile.β
The debut of the new Frankmobile comes as Oscar Mayer continues to bring its signature brand platform, βKeep It Oscar,β to delicious new heights. From Frank-themed whistles to comical βplease do not lickβ decals, Oscar Mayer designed every detail of the Frankmobile to encourage people from takings things too seriously, freeing people up to enjoy themselves with seriously delicious meats like Oscar Mayerβs 100% Beef Franks.