BERKELEY, Calif. – Upcycled Foods Inc. on Wednesday formally introduced five new commercial ingredient solutions.
Designed to be formulated into foods and beverages to add flavor, improve texture and naturally fortify nutrition, each ingredient offers an easy solution to drive upcycled food innovation.
“We are launching a series of new ingredients to offer more choices and drive product innovation at scale,“ said Dan Kurzrock, co-founder & CEO of Upcycled Foods. “Our expanded ingredient portfolio combined with the category expertise of our Upcycled Food Lab is here to catalyze the industry.”
The new upcycled ingredient solutions enable food makers to tell a compelling sustainability story to their customers at a time when consumers are increasingly asking for it: 62% of consumers are willing to pay more for a product that prevents food waste. According to ReFED, upcycling is the no. 1 food waste solution.
Further, most of the new ingredient solutions are made with ReGrained SuperGrain+, an Upcycled Certified ingredient, making a food maker’s new products eligible for certification, which will strengthen their story and competitive difference. Certification has been shown to increase consumer purchase intent by 54%, and food companies need to apply for it through the Upcycled Food Association, an independent, nonprofit trade association.
The new ingredients include:
- SuperGrain+® Sourdough System
Development Partner: Puratos
The power of sourdough elevates the flavor and performance of upcycled grains in both industrial and artisanal applications. From breads to buns to pizza crusts and more, SuperGrain+® Sourdough System brings clean, elevated nutrition, superb flavor, and real sustainability across the baked goods category.
- Upcycled Protein Crisp
Development Partner: Kerry
This extruded crisp is ideal for nutrition and snack bar innovations. Each serving of these plant-based puffed cereal pieces boasts 40% protein, 16% fiber and 30% upcycled materials. From bars to bites to clusters and beyond, explore what this platform can do for you.
- SuperGrain+® Multigrain Flakes
Development Partner: California Cereal Products
These upcycled grain flakes go above and beyond conventional commodity cereals by bringing superior texture, flavor, and appearance. Flakes contain 30% ReGrained SuperGrain+® and no added sugar. Plus, they deliver up to 3x the fiber of a conventional multigrain flake and an authentic sustainability story.