The breakfast cereal market yielded an unexpected boost when the pandemic pushed many Americans towards comfort food staples.
As a result innovation was on the rise, with companies like General Mills releasing 16 new cereals last winter.
Inspiration for new cereals can come from unexpected places, as evidenced by a new partnership between Kellogg and the fast food restaurant, Wendyโs.
The duo have announced the upcoming release of a breakfast cereal inspired by Wendyโs malt-milkshake hybrid, the Frosty.
Dubbed "Wendy's Frosty Chocolatey Cereal," the limited edition item will feature chocolate marshmallow pieces and โcocoa-coated round cereal bites."
Wendyโs has previously partnered with Kellogg on Pringles flavored like their Spicy Chicken Sandwich and โBaconatorโ burger.