IEN Helps 'Snack-ify' America

CPG companies often face the challenge of trying to keep pace with fickle consumer preferences but the latest feat food manufacturers are contending with is the upending of the traditional three squares. That’s right, meals are out. Snacks are in.

According to a recent AP report, food manufacturers of all stripes are trying to ‘snack-ify’ their products to keep pace with the American lifestyle that supports around-the-clock grazing. Part of the reason for snackification of popular foods is the perception by many consumers that eating smaller, more frequent meals during the day is healthier. To boot, a recent study by Mintel has revealed that Millennials, apparently, are too lazy to eat things, like cereal, that require cleanup.

Even products that don’t lend themselves well to on-the-go munching are getting in the game. Keep your eyes peeled for Canned meat maker Hormel’s testing of "Spam Snacks," which are dried chunks of the spiced delicacy in re-sealable bags.

Here at IEN, we’ve been working on a few prototypes to help facilitate on-the-go eating:
• The Lucky Charms Belt. Pink hearts, yellow moons, green clovers, blue diamonds and purple horseshoes – completely hands-free. I could play golf right now.
• The Donut Tie. Nobody brought donuts to the meeting? No problem.
• The Ring Pop. It’s part jewelry, part cand – wait. This is already a thing.
• Ribs Ribs. As comfortable as a second set of ribs.
• And last but not least, the shake glove. Each finger holds a one ounce milkshake. When you’re done, simply don like regular gloves.

Eating just got a whole lot more fun. I’m Anna Wells and this is IEN Now.