Warheads Candy Maker to Modernize Equipment, Facility in Wisconsin After Sales Nearly Triple

The candy maker plans to transform production with a $12.4 million facility makeover.

Wisconsin Governor Tony Evers joins local leaders and Impact Confections officials to celebrate the company’s $12.4 million expansion in Janesville, Wisconsin.
Wisconsin Governor Tony Evers joins local leaders and Impact Confections officials to celebrate the company’s $12.4 million expansion in Janesville, Wisconsin.
WEDC

Last week, Wisconsin Governor Tony Evers joined company officials from Impact Confections to celebrate the company’s $12.4 million expansion at the company's manufacturing facility in Janesville, Wisconsin.

In 2019, Mexico-based KUA LLC purchased the Impact Confections Janesville facility and began its first capital investments in 2020. Since then, company sales have nearly tripled, reaching $80 million in 2023.

According to the company, the project will modernize equipment and create a more efficient workspace for its 240 employees.

“With this new addition, Impact Confections and KUA will not only produce better quality candy, decrease downtime, and increase efficiency, but also set new standards for automation and long-term growth in Wisconsin,” said Gov. Evers.

The Wisconsin Economic Development Corporation (WEDC) will provide up to $215,000 in performance-based state tax credits, contingent upon capital investment and employment.

Impact Confections makes a variety of everyday and seasonal candies, but is best known for its Warheads and Melster Candies. It also offers contract manufacturing services for hard candies, chewy non-chocolate gummies, spray candy, and other types of candy.

The investment represents the completion of a major first stage of modernization at the Janesville facility. This phase included replacing a 30-year-old starch molding machine with a new high-capacity Mogul line—the largest capital project in the company’s history—along with the installation of a fully automated case packer to increase bagging capacity and the replacement of a candy finishing line with two new production lines.

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