McIlhenny Company, the makers of Tabasco Sauce, announce the launch of their latest innovation, Tabasco Salsa Picante. The brand’s first-ever Mexican-style hot sauce is rich and thick with a vibrant spice blend and a subtle kick of heat. The new sauce is made with the quality fans expect from the brand’s over 150 years of pepper expertise.
The campaign creative will lean into light-hearted debates about the best way to enjoy Tex-Mex foods. On social, fans will be encouraged to join the conversation and defend their preferences like hard shell vs. soft-shell tacos and guac vs. no guac.
Tabasco Salsa Picante is the latest addition to the brand’s squeeze format line – alongside existing flavors like Tabasco Sriracha Sauce, Tabasco Buffalo Style Sauce and Tabasco Sweet & Spicy Sauce. The bottle shape is designed for easy drizzling and dipping of this thicker-style sauce.
The product, which is made with red-jalapeño peppers and the signature excitement of Tabasco Sauce, is preservative free, non-GMO, vegan friendly, gluten free and kosher.
