CITY OF INDUSTRY, CA — A new collaboration between Blue Pacific Flavors and McCormick & Company will market non-GMO, natural flavors with FlavorCell, a technology of McCormick's Flavor Solutions business segment, to provide high-impact, encapsulated flavor delivery in powdered beverages, confectionery and bakery products. The distribution agreement provides Blue Pacific with access to a proprietary, patented-technology platform to provide its customers with encapsulated natural flavors that offer superior taste, solubility and shelf life.
"Higher quality and better tasting powdered beverages are becoming a preferred option for Millennials and Gen Z who want beverages that offer authentic taste and convenience, and share their values in sustainability," Blue Pacific Flavors CEO Donald Wilkes said.
Blue Pacific/McCormick FlavorCell products provide high aroma and full, multi-dimensional flavor delivery when compared to traditional spray dried flavors. The patented technology improves shelf-stability of citrus and other fruit flavors and typically has a two-year shelf life. In addition to powdered beverage applications, the company will promote these products for a wide range of applications including bakery and confection. Blue Pacific Flavors will distribute McCormick's existing FlavorCell flavors and offer custom-designed flavors featuring Blue Pacific Flavor's signature natural fruit flavor keys.
"We see substantial interest in higher quality, encapsulated natural flavors from our core natural food and beverage clients. Our customers are looking for flavors that have stronger aroma and more authentic flavor impact than traditional spray-dried flavors," Wilkes added.
The McCormick Flavor Solutions business segment brings a balance of art & science to the flavor creation process and develops solutions for a wide range of food & beverage categories using its broad array of capabilities, including: spices, seasonings, flavors, modulation and encapsulation technologies.
"At McCormick, we are excited to work with Blue Pacific to bring the benefits of FlavorCell to new markets and to help more product developers overcome challenges on their way to creating memorable, consumer-preferred taste experiences," notes Megan Ford, President, McCormick US & Latin America Flavor Solutions.
Blue Pacific Flavors develops natural and certified organic fruit and sweet flavors for a broad range of food applications including beverages, fruit preparations, dairy (yogurt and milk), plant-based milks, ice cream, frozen desserts, bakery and nutritional foods and confectionery products.