KIND Completes First Acquisition

The acquired company brings with it 201 employees, a 92,000 square-foot manufacturing facility and 2018 revenues of $55 million.

Kind

KIND Healthy Snacks recently announced the acquisition of Greensboro, North Carolina-based Creative Snacks. Founded in 2009, Creative Snacks produces 11 unique snack product lines that include almond and coconut nut clusters, trail mixes, granolas and pretzels. The partnership will allow both companies to offer a wider array of healthy snacks across more categories.  

"The Creative Snacks team has demonstrated a clear commitment to quality and a unique ability to craft snacks that are both healthy and delicious," says Daniel Lubetzky, Founder and Executive Chairman of KIND. This is the first acquisition for KIND. Creative Snacks brings with it 201 employees, a 92,000 square-foot manufacturing facility and 2018 revenues of $55 million. The company's products are featured in over 20,000 retail locations.

"We are proud to become part of the KIND family. Creative Snacks has always been a family-owned business founded on something bigger than just snacks – and we believe that aligns perfectly with Daniel and KIND's broader purpose of fostering a kinder, more empathetic world," says Marius Andersen, Founder and CEO of Creative Snacks.

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