Kraft Heinz, BAILEYS Partner for Cold Brew Coffee in Cans

Kraft Heinz is partnering with BAILEYS to launch non-alcoholic BAILEYS Ready-to-drink Cold Brew in cans.

Kraft Heinz
Baileys Product Line

Kraft Heinz LogoPITTSBURGH & CHICAGO — Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS Ready-to-drink Cold Brew in cans. In addition, BAILEYS Roast & Ground Coffee bags and K-Cup pods will also be available for consumers to enjoy the BAILEYS distinct flavor throughout their day.

Renowned for its indulgent blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the iconic BAILEYS Original Irish Cream flavor profile will now be available in non-alcoholic coffee beverages. The BAILEYS Ready-to-drink Cold Brew will launch with Irish Cream and Salted Caramel flavors with new flavors hitting shelves in 2020.

Three new coffee formats deliver on the flavor and smell of BAILEYS including:

  • Ready-to-Drink Cold Brew Coffee – now available
    • Flavors: Irish Cream and Salted Caramel (both non-alcoholic)
    • Suggested Retail Price - $2.39
  • Roast & Ground Coffee (bags) – now available
    • Flavors: Irish Cream and Chocolate Cherry (both non-alcoholic)
    • Suggested Retail Price - $7.99
  • 10-count Keurig K-Cup pods – available in September
    • Flavors: Irish Cream and Chocolate Cherry (both non-alcoholic)
    • Suggested Retail Price - $7.99

“BAILEYS is not only the world’s #1 cream liqueur, it’s also one of the most desired adult treats,” said Declan Hassett, Senior Licensing Manager, Diageo. “From ice cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavorful cup of coffee. With this partnership, now all adults can treat themselves with the perfect cup of BAILEYS Ready-to-drink coffee in a can.”

“We’re excited to bring BAILEYS to the coffee aisle in non-alcoholic everyday formats,” said Tina Bletnitsky, Sr. Associate Brand Manager, Kraft Heinz Coffee. “Consumers have been adding BAILEYS Irish Cream to their coffee for years so this partnership is a natural fit for those looking for a delicious coffee experience.”

BAILEYS Ready-to-drink Cold Brew cans are available now at grocers, mass merchandise and on popular e-commerce sites.

Beanstalk, Diageo’s global licensing agency, brokered the licensing partnership.