San Francisco 49ers Sign First-of-Its-Kind Whiskey Deal

Collaboration between the two Bay Area-born brands will expand to include limited edition 49ers-branded commemorative bottles.

Gold Bar

The San Francisco 49ers have announced a new partnership with San Francisco-based Gold Bar Whiskey, making it the official whiskey of the 49ers. The multi-year agreement begins with the 2019 season and the opening of the new Gold Bar Whiskey Bar on the main concourse of Levi’s Stadium.

Gold Bar Whiskey has created the official whiskey cocktail of Levi’s Stadium, enabling the 49ers’ faithful to enjoy Gold Bar signature cocktails and an enhanced whiskey experience throughout the venue. 

Outside the stadium, Gold Bar Whiskey is available with major retailers across California and will be activating within local bars and restaurants to cheer on the 49ers on game-days. The collaboration between the two Bay Area-born brands will expand in 2020 to include the production and distribution of a set of limited edition 49ers-branded commemorative bottles to be sold in premium retail locations.

Gold Bar Bottle Company produces Gold Bar Whiskey in San Francisco for distribution in 12 states and 25 countries internationally. Housed in a gold bar-shaped bottle, the Napa Valley wine cask-finished whiskey is described as outstandingly smooth and rich.