Pasta Market Tops $13B

The growth stems from a number of consumer trends.


Research & Markets recently unveiled a report showing the global pasta market has topped $13 billion after growing at a compounded annual growth rate of 4.8 percent since 2011. According to the firm, the growth stems from a number of consumer trends, including:

  • Hectic lifestyles have led consumers to shift towards easy-to-make food products like pasta.
  • In addition to convenience, pasta is also considered a healthier food alternative, particularly vermicelli, fusilli and macaroni.
  • Supermarkets continue to be the most popular retail outlet.
  • Europe represents nearly half of the global market.

Although low-carbohydrate diets could pose a threat to the market growth, its value is expected to reach nearly $16 billion by 2024.