Jack Daniel's Unveils No. 27 Gold Tennessee Whiskey

After a successful debut in Asian markets, the new whiskey is now available in the U.S.


After its initial launch as a travel retail exclusive item in select markets in Asia, Jack Daniel's is officially introducing Jack Daniel's No. 27 Gold Tennessee Whiskey to the United States. Described as a "double-barreled and double-mellowed expression of its classic Jack Daniel's Old No. 7 Tennessee Whiskey, the premium bottle brings a fusion between warm maple and toasted oak." 

The Lynchburg, Tennessee-based company says the process for making the whiskey begins with maturation in charred American white oak barrels. Once these barrels are determined to be fully matured, they are removed from the barrel house and the whiskey is placed into maple wood barrels. The final step is a second charcoal mellowing before being bottled.

"Jack Daniel's No. 27 Gold pays homage to our distillery's golden rule of, 'Every day we make it, we'll make it the best we can,'" said Jack Daniel's Master Distiller Jeff Arnett. "The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste."

Due to the extra time and attention required to craft the spirit, it will carry a suggested retail price of $99.99.