Whole Foods Making Largest Price Cuts to Date

Prices will be reduced by an average of 20 percent on select items throughout the store.

Amazon

Amazon and Whole Foods Market have announced a third round of price cuts that will offer lower prices on fresh produce for all customers. The new campaign will also expand Amazon Prime benefits to include more exclusive weekly deals. 

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. Some the price cuts will include:

  • Large yellow mangoes ($1/ea.)
  • Mixed-medley cherry tomatoes ($3.49/12oz)
  • Organic bunched rainbow chard ($1.99/ea.).

Prices will be reduced by an average of 20 percent on select items throughout the store. In addition to new lower prices for all shoppers, Prime members will now save more see more than double the number of exclusive Prime Member deals and deeper discounts. Over the next few months, customers can expect more than 300 Prime member deals on popular items. In April some of those sales will include:

  • Organic asparagus: $2.99/lb - saving $2
  • Organic strawberries: $2.99/lb, save $2
  • Sumo Citrus: $2.49/lb, save $1.50
  • Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40 percent
  • Spiral sliced ham: $3.99/lb, save at least 33 percent
  • Animal welfare-rated, bone in pork loin chops: $4.99/lb, save at least $2
  • Fresh, sustainable wild-caught halibut fillet: $16.99/lb, save at least 35 percent

Also, customers who try Prime can get $10 off their $20 purchase in-store at Whole Foods Market when they try Prime at amazon.com/WholeFoods10. New members can try Prime free for 30 days.

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