Apparently a toned-down version of Devour Foods' Super Bowl ad was not family-friendly enough for everybody. Culture Reframed, an organization that "builds resilience and resistance to hypersexualized media and porn", is calling for a boycott of the brand's parent company - Kraft Heinz.
The original, minute-long version of the commercial was posted for a day on Pornhub, the largest porn site on the web. An edited, 30-second version aired during the game.
While the response from marketing and advertising analysts, as well as consumers via social media was generally very positive, Dr. Gail Dines, president and CEO of Culture Reframed offered this quote: "Porn addiction is widely shown to destroy the individual, the partners and the children of addicts. And the impact of porn on the culture is enormous. To promote porn use and make light of porn addiction is the height of irresponsibility and we call on Kraft Heinz to provide resources to groups preventing porn addiction."
If you'd like to take a look and come of your own conclusions, the uncensored version can viewed by clicking here. The version of the ad that ran during the Super Bowl can be seen by clicking here.
