As if Elon Musk doesn't have enough on his plate, it appears the entrepreneur behind Tesla's electric cars, SpaceX's commercial launching services and The Boring Company's subterranean pathways, could be looking to enter the Tequila game. Last month Musk filed for a patent application to trademark Teslaquila, a Tesla-branded tequila.
The trademark covers distilled agave liquor and distilled blue agave liquor under the “intent to use” category. This means that while the company isn’t currently using the brand name, they have legitimate intentions of doing so in the future. While this could simply be a way of protecting the brand name, Musk is not above working outside the box in drawing attention to his ventures. A prime example was the 20,000 flamethrowers the company sold to help raise funds for the The Boring Company.
Earlier this year Musk also Tweeted a photo of himself with the caption, “Elon was found passed out against a Tesla Model 3, surrounded by Teslaquilla bottles," in reference to the company's well-publicized financial challenges.