AB InBev to Sell Peroni, Grolsch

AB InBev is looking to sell the brands to assuage antitrust concerns over its acquisition of rival SABMiller.

BRUSSELS (AP) — Japanese drinks group Asahi says it has reached an agreement with brewing giant Anheuser-Busch InBev to buy the Peroni, Grolsch and Meantime brands and related businesses, excluding certain U.S. rights.

Asahi Group Holdings Ltd. had made a binding offer in February of 2.55 billion euros (currently $2.88 billion) for the brands. AB InBev is looking to sell the brands to assuage antitrust concerns over its acquisition of rival SABMiller.

In a statement, Asahi said Tuesday the purchase is contingent on AB InBev completing the acquisition of SABMiller, to which the brands currently belong. That deal is scheduled to be completed in the second half of 2016.

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