Cannabuzz, Lexington-based maker of adult, hemp-derived THC ready-to-drink (RTD) beverages, said it has been accepted as an associate member of Wine & Spirits Wholesalers of America (WSWA) — the organization’s first member in the THC-infused drink supplier category.
“We’re proud to be the first THC brand to join WSWA’s THC beverage category. We look forward to collaborating with the organization and providing our industry expertise to help grow a safe and accessible market,” said Cannabuzz CEO Annie Rouse in a statement.
Mainstream RTD wholesalers, retailers, and hospitality operators are actively evaluating how hemp-derived THC beverages fit into a modern, responsibility-led beverage set, the company said. WSWA membership provides it with access to distributor expertise, best-practice frameworks, and policy engagement as the cannabis category matures.
Early Focus Areas
Standards & Safety
- Clear serving sizes and potency transparency
- QR-linked COAs (Certificates of Analysis)
- Retail training for responsible service
Channel Readiness
- Packaging/UPC compliance
- Age verification systems
- Merchandising guidelines for grocery, c-store, and hospitality
Education
- Plain-language FAQs for shoppers and staff
- How THC RTDs complement today’s moderation and 0-proof lifestyle trends
“Our goal isn’t just to sell drinks — it’s to help retailers, distributors, and regulators align on simple guardrails that protect consumers and give stores confidence to stock the category,” added Rouse. “We believe standardized labeling, potency appropriate serving sizes, and clear age-gating will define the next chapter of adult cannabis beverages. We’re excited to join beverage-alcohol’s leading trade group to help build these responsible standards for hemp-derived THC RTDs.”
